Social Media Marketing

Perhaps most IM marketers automatically think WordPress is meant only for the blogging world. WordPress is not just for bloggers because they can be used as your regular site, as well. WordPress, as you may or may know, is what is called a Content Management System (CMS) which offers great flexibility with applications, etc. You can achieve a high degree of functionality with your site because of the myriad of plugins that are available. There are some plugins that are ideal for online marketers, and we wanted to review them for you.

There’s a plugin, Widget Logic, and we feel it’s a tremendous help to marketers. In addition to plug-ins, WordPress makes a lot of use of plug and play Widgets. The Widget Logic plugin gives you the ability to decide how your widgets will appear on your site. You can choose to have links to certain pages appear only on particular pages of your choice, such as your contact page or admin pages.

Widget appearance can be fully customized. So this will make your sidebars quite dynamic for your visitors. So using this will make your site look more interesting and you’ll be happy to design it the way you prefer.

Next we come to the Similar Posts plugin, and its function is intuitive. When you use this plugin, after you make a post the plugin will find other similar-content posts and insert a link at the end of each post. The obvious reason for this madness is to keep your visitors on your site. This kind of strategy is an excellent approach to keep them engaged. You never want to do something to destroy their natural curiosity. Although we’re discussing wordpress plugins it will be remiss of me not to mention the Thesis wordpress theme, Thesis requires virtually no plugins since it has a good deal of their capabilities hardcoded into it from the start and because of this it has become among the finest seo optimized themes globally. Don’t forget you can aquire plenty of help in addition to wordpress lessons on the Affilorama website together with a comprehensive list of plugins and extensions.

This plugin, SEO Smart Links, will SEO your links so the search engines will like them. The search engines need to know the phrases you want to rank for, so this plugin will tell them for you. The way it works is SEO Smart Links will find those words in your site, then it will create links to other pages that have the same words on them. You can set it up to link to individual pages, posts, categories or even other tagged words.

There’s so much that can be done with the WordPress CMS platform. Every day it is used by more and more internet marketers to manage the content of their various websites. It does seem that the newer marketers think this application is not for business purposes. But that’s not true at all.

You can use this in whatever manner you care to. How ever you care for it to perform for you, it’s possible when you see the vast array of available plugins.

Get more free marketing tips on my blog.

I found this checklist and thought it may be helpful to those who are having a hard time understanding the value of Social Media for their business. Hope it’s useful 

The 7 Secrets Every Business Needs To Know About Facebook…

1.
Know the FOUR Business Goals for Your Facebook Account:

Get found by people who are searching for your products or services
Connect and engage with current and potential customers
Create a community around your business
Promote other content you create, including web pages, blog articles, and your advertising.

2.
Every business should (must) create a page, so your customers can become your fans. The myth is that Facebook is only for kids or Gen Y. It is for everyone. Older people and especially Baby Boomers (the oldest Baby Boomer is now 63 years old) which means most boomers are still working, in pretty good shape, and don’t think or feel old like they are ready for the rocking chair.

3.
Profiles are for people, Pages are for businesses.
Do not create a personal profile for your business. This is one point that many people who are successful at Facebook are not even aware of (including me). A Page is similar to a Profile except that it is, by default, public and users can become a “fan” of your Page without first requiring approval from the Page administrator. Creating a Page is completely free but will require your time to build and maintain. To get started, visithttp://www.facebook.com/pages

4.
Make Your Page Easy to Understand
Use Tabs (The Tab Interface) – This allows you to group the content and applications as per your requirements. Not only you can edit the default tabs, but you can also add new tabs giving you complete control in its customization.

You can freely drag them to arrange in required order. With new Facebook application standards in effect, almost every new application (internal or 3rd party) can be integrated with Facebook tabs. This opens endless opportunities to create customizable tabs with your choice of third party applications.

5.
PROMOTE – PROMOTE – PROMOTE
Know the Six Best Ways to Promote Your Page

Draw on your existing network. Start promoting your page to your own customer list.
Although Facebook is a do-it-yourself type of endeavor, have your webmaster make sure your pages are indexed just like your website pages. The results are amazing with this little fix.
Create Events, Discussion Boards and/or News Flashes about your business and community.
Join the various networks of people who would have an interest to buy from you.
Buy a Facebook Ad. For some reason this is not as widespread.
Every quarter, create a poll to get your fans’ feedback about their views on various pages or page elements.

6.
Schedule a block of Facebook time (15 min?) each day to monitor your account/keep up with things/add new content.

7.
Go to http://Facebook.Grader.com to grade your profile or page for free.